520 online Valentine's Day meets 618 e-commerce promotion.JackofbetterpokerIn the consumer market, the popularity of the "sweet" economy is rising.
Data show that recently, the main theme is romance and sweetness.JackofbetterpokerGifts have become one of the categories that consumers are most concerned about. According to the online life service platform, the number of orders for group purchases of western food and group meals for two increased significantly year-on-year, reaching 111% and 69% respectively. At the same time, data from VIPSHOP, a special e-commerce merchant, show that since the mid-618 special sale festival began at 8 p.m. on May 17, sales of women's clothing, sports outdoor, jewelry, makeup and skin care have increased rapidly, and the overall sales of women's wear have increased by more than 45% compared with the same period last year. Jewelry sales increased by nearly 20% year-on-year.
A person in charge of VIPSHOP said that VIPSHOP will start the first limited edition fashion event of the 618 Special Sale Festival at 8 p.m. on May 20. Tens of thousands of big-brand fashion styles will be snapped up and will be sold to consumers with the ultimate performance-to-price ratio. some big-brand clothing will be reduced by 20%, 30%, on the basis of the 60-day lowest price, and the first limited fashion activity will last until 8 pm on May 21.
On the eve of 520, gifts became one of VIPSHOP's most popular search words. Summer women's wear and shoes are particularly favored. Since the opening of 618, the sales of dresses have increased by 48% compared with the same period last year, the sales of women's shirts have increased by 52%, the sales of half-skirt have increased by more than 60%, and the sales of women's sandals and casual shoes have increased by more than 50%. Menswear has also attracted a lot of attention, with sales of men's shirts and coats increasing by more than 30% compared with the same period last year. In VIPSHOP's limited edition fashion event, the Teenie Weenie popular T-shirt was as low as 159yuan and MO&Co.Jackofbetterpoker. The whole audience is as low as 1.Jackofbetterpoker20% discount, Koradior discount as low as 80% discount, Navigare sailboat bacteriostatic Polo shirt as low as 1.4% discount.
Since May, consumption of jewelry, gold accessories and accessories has continued to heat up. 520 has added another fire to the jewelry boom. At the fair, sales of pearl pendants increased by 40% compared with the same period last year. Gold necklaces, gold bracelets and gold earrings have become the most concerned gold ornaments by consumers. In VIPSHOP's limited edition fashion event on the evening of May 20, the popular style of Liufu jewellery and gold was as low as 213 yuan, and the Casio fashion watch was as low as 169 yuan.
Sports outdoors also ushered in a consumption boom before May 20. According to VIPSHOP, since the opening of June 18, sales of sunscreen clothing have increased by 80% year on year, sales of running shoes and sports pants have increased by 51% and 66%, and sales of sports sandals have increased by 65%. Outdoor brands are also involved in the promotion of 520,618. In VIPSHOP's limited-edition fashion activities, The North Face outdoor trendy T-shirts are as low as 145 yuan, banana sunscreen clothes as low as 135 yuan, and FILA summer fashion T-shirts as low as 209 yuan.
Beauty makeup, skin care, perfume and fragrance sold well before the 520 festival. At the Weipin meeting, the sales of fragrance increased by 144%, the sales of night cream increased by 127%, and the sales of plain cream increased by 44% over the same period last year. In the 618 limited popular style activities, beauty makeup has also become one of the categories that consumers pay most attention to, among which the small gold bottle of Anjesa is as low as 105 yuan and the mask of L'Or é al is as low as 8.18 yuan per piece.
According to the person in charge of VIPSHOP, since the opening of June 18, the consumption of clothing and related categories has ushered in strong growth, and the demand of consumers to change clothes in summer is being released. After 520, in the 618 special sale festival cycle, VIPSHOP will also launch a series of super big brand days, category days, limited fashion and other activities to fully meet the diversified shopping needs of consumers.
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