May 23pokertourCNMO learned that according to Tencent News "Frontline", Yu Tao, the marketing director of OnePlus Mobile, is expected to join Xiaopeng Automobile, a leading company in the field of new energy vehicles, as vice president of marketing in the near future. The new executive will be responsible for Xiaopeng Automobile's marketing and public relations communication strategies, reporting directly to Xiaopeng Automobile President Wang Fengying.

Since the departure of Yi Han, former vice president of marketing, earlier this year, Xiaopeng Automobile has been actively looking for leaders who can lead the company's marketing team forward. After nearly four months of careful consideration and extensive search, Xiaopeng Automobile has finally welcomed this new marketing leader. According to OPPO insiders, Yu Tao is still in office, but it has been confirmed that he is about to leave. In this regard, the relevant person in charge of Xiaopeng Automobile expressed "feedback next week."

Prior to this, Yi Han was responsible for Xiaopeng Automobile's marketing and public relations work. Yi Han has rich experience in the field of automobile marketing and has held marketing-related positions for Geely, Volvo, Linkages, smart and Radar brands. However, he chose to leave Xiaopeng Motors at the beginning of this year and return to the smart brand to serve as CEO of China. This personnel change also reflects Xiaopeng Automobile's adjustment in the layout of marketing talents.

Some industry insiders pointed out that Xiaopeng Automobile has always regarded its technical strength as its core competitiveness, but in terms of publicity strategies, it needs to be closer to consumer needs and present its technological advantages in a softer way. At a time when competition in the new energy vehicle market is becoming increasingly fierce and products are increasingly of consumer electronics, tapping marketing talents from mobile phone brands has become a new strategy.

Yu Tao has rich experience in the field of mobile marketing. He was responsible for marketing work in brands such as 360 and Glory, and later joined OPPO as the marketing director of the Yijia brand. This background gives him unique insights and strategies on how to attract young consumers and build a brand image.

For Xiaopeng Automobile, Yu Tao's participation will bring new marketing concepts and strategies to the company. Especially in the context of the upcoming first model of the MONA series by Xiaopeng Automobile, which will be unveiled in June this year, Yu Tao's participation will undoubtedly bring more market attention to the company.