May 7thEarnmoneyfromcryptogamesApple launched a program called "Crush"EarnmoneyfromcryptogamesIPad Pro ad, which shows an industrial press crushing a variety of items and compressing them into a new iPad Pro. The items crushed in the advertisement include trumpet, paint bucket, guitar, piano and so on, which are designed to show the powerful function of iPad Pro. However, the ad sparked professional dissatisfaction and widespread public criticism that it conveyed negative sentiment and could adversely affect Apple's image.

In the face of a strong public reaction, Apple made a rare public apology and said it would not broadcast the ad on television as planned. Tor Myhren, Apple's vice president of marketing and communication, admitted in a statement that the ads did not achieve the desired results and stressed that Apple is always committed to stimulating the creativity of creative people. In addition, Apple has cancelled its original TV broadcast plan.

Although the ad has been viewed more than 53 million times on social media, the negative public response has affected the positive image of Apple's new iPad version and M4 chip launched this week. Netizens on social media have expressed their dissatisfaction with the content of the ads, and some even say that ads have given them the idea of reducing the use of technology.

The ad is still on Apple CEO Tim Cook's Twitter account, but neither Apple nor advertising agency Media Arts Lab has made it clear where the ad was created. Apple's advertising controversy and subsequent apology reflect the importance of striking a balance between advertising creativity and public sentiment, as well as the immediate impact of public feedback on corporate decisions in the social media era.